Primary Website
NATIONAL DIGITAL MARKETING CAMPAIGN
Active Yards Dealer Network
Active Yards (a division of Barrette Outdoor Living) is one of the leading manufacturers of vinyl and aluminum fencing in North America. We have been tasked with helping each of their dealers across the United States dominate their local markets in Google online searches – driving up website traffic, capturing more leads, and drastically improving sales and revenue.
DotCom and Active Yards are currently in the process of revamping their entire online system which will include replicated websites for all their dealers nationwide, a state-of-the-art product inventory data feed which will allow for advanced ecommerce functions, an aggressive data capture campaign with sales funnels and automation marketing, SEO, social media management, and much more. Once this project is completed in 2019, Active Yards will lead their industry in digital marketing.
The SEO Campaign
Search Engine Optimization is the process by which you give Google exactly what it wants – so your website will rank higher than your competitors. To this end, we have been optimizing the pages of their dealer websites, building backlinks to each of their websites and individual pages, and driving traffic through social media and other means.
Despite still being in the early stages of the SEO campaign, the results have been tremendous. Google rankings are up, traffic is up, everything looks good.
Authority Sites
Getting backlinks to your website from a high-authority website is a very important thing to do and it can be powerful. If such an authority site isn't willing to link to you (or if one doesn't exist) the other approach is simply to make your own authority website.
Despite still being in the early stages of the SEO campaign, the results have been tremendous. Google rankings are up, traffic is up, everything looks good.
The Fence Directory
We created this entire website solely for the purpose of linking to Active Yard's network of dealers. Over time, with lots of effort on our part, this site will be grabbed up by Google and will emerge as a high-authority website in the fencing industry. Once it achieves that status, the links we have created to our network of sites will be very helpful.
A Few of the Links
One of the ways you improve a website's SEO is through backlinks. We are going to use this page as one more high-authority website that is ranking to some of the pages we have been optimizing. Here are just some of the sites and some of the pages and links we have been working on:
Aluminum Fence Page(s)
- Pennsylvania Aluminum Fence
- New Hampshire Aluminum Fence
- Cincinnati Ohio Aluminum Fence
- Northeast Ohio Aluminum Fence
- Massachusetts Aluminum Fence
- New Jersey Aluminum Fence
- Georgia Aluminum Fence
- Indiana Aluminum Fence
- Akron Ohio Aluminum Fence
- Connecticut Aluminum Fence
- Harrisburg Pennsylvania Aluminum Fence
Vinyl Fence Page(s)
Location Pages
Learn More About Our SEO Strategy and Tactics
We are writing a series of blog articles using this specific project as the example of how we build backlinks and execute our SEO program. Read Part 1: Real World Backlink Examples