FAQs
Here Are Some Common Questions
FAQS
We've collected the most common questions we get about fence company websites, SEO, paid ads, and working with DotCom - all in one place.
Have more questions? Connect with our team - we're fired up to help you grow!
What We Do
If you want to add or change your services, target new locations, or make any updates to your website, our teams will make your website exactly what you're looking for.
Yep, it's 100% free! No strings, no sales pitch.
Our Digital Health Report is a comprehensive review of your current website and online presence. We look at things like SEO performance, site speed, mobile usability, conversion issues, and how you rank in your market. You'll get real insights, real recommendations, and a clear view of what's working (and what's holding you back). It's the first step in fixing what's broken or leveling up what's working.
We move fast — no endless delays or back-and-forth. Our process is streamlined to get your site up and generate leads quickly without dragging you away from your business.
From the start, our sales team will give you an estimated timeline for your new project. You'll work alongside our project managers to stay updated on the progress of your new website.
Yes! We're a full-service partner. That means no juggling vendors. Your website, SEO, content, and paid ads all work together under one roof, giving you better results with less hassle.
We create custom websites, manage targeted ad campaigns, and implement ongoing SEO strategies that drive high-quality organic traffic. We use cutting-edge digital strategy to help fence companies rank at the top in AI search results and voice search and stay ahead of the game to tackle whatever new technology comes next. Every part of your digital presence is designed to convert visitors into real, paying customers.
Most agencies are generalists. They'll work with anyone, and they don't understand fencing. We do!
We've spent over a decade working exclusively with fence companies just like yours. We know your services, your seasons, your customers, and your pain points. That means we don't waste your time - we hit the ground running with strategy that's already proven to work in your industry.
We're not guessing. We're not outsourcing. We're not winging it. We're the team behind the top fence companies in the U.S. and Canada - and we're here to help you!
Programs
Absolutely. Many clients start with Lite or Elite and upgrade as their business grows. Our programs are designed to scale with your success, so you're never stuck or starting over; it's one of the main benefits of working with DotCom!
Pricing depends on the program and the level of customization involved. We offer transparent pricing and clear deliverables for each tier. For full details, reach out to our team so we can talk about your goals to find the right program for you.
It depends on your goals, budget, and growth stage. If you're just starting out, Lite is a smart move. If you're growing fast and need serious lead flow, Elite is your next step. Enterprise is ideal for established companies or national brands looking to scale at a high level. Not sure? Let's talk; we'll help you decide.
All of our website programs have an initial 12-month commitment. After that, you can keep crushing it with us month after month, no strings attached.
Here are the top 3 reasons we require a 12-month commitment:
- Annual Third-Party Services: To provide you with the best resources, we utilize several third-party services that require annual subscriptions. We secure these services upfront, ensuring consistent service and favorable pricing. Unfortunately, these fees are non-refundable.
- Front-Loaded Workload: A significant portion of the work, including research, strategy development, scheduling, and creating the bulk of your marketing materials and written content, is completed in the initial months of the project. This intensive work upfront is crucial for setting a strong foundation and for working efficiently.
- Cost Management for Your Benefit: By distributing the cost of this substantial early effort over a 12-month period, we ensure affordability and avoid overwhelming you with a large initial invoice. This allows for a balanced approach to investment and returns as your marketing strategy takes effect.
Not necessarily. Every website and SEO program is designed to generate leads on its own. But paid ads are an accelerator - they bring in leads much quicker while SEO builds long-term momentum.
No, ad spending is separate. Your website program covers strategy, design, ongoing optimization and management. Our Paid Ad Management Team is definitely on top of their game, so if you'd like to learn more about Google, Meta, or LSA ads, head over to our Paid Ad page or contact our team directly.
Paid Ads
Yes — when they're done right. Paid ads are one of the fastest ways to generate high-quality leads when paired with the right targeting, copy, and landing pages.
We manage ads on Google PPC, Google Local Services Ads (LSAs), and Meta platforms like Facebook and Instagram. Each one serves a different purpose, and we use them strategically based on your goals and market.
There's no one-size-fits-all number, but the more competitive your area, the more aggressive your budget needs to be. We'll help you make every dollar count.
Absolutely. Every lead that comes through your ads, whether it's a call, form submission, or messages, is yours and only yours. You're paying to put your business in front of real customers, and you keep 100% of the opportunities that come from it.
Yes, you can pause or change your paid ads campaign at any time. We'll make sure your strategy is flexible and built around your current goals, budget, or seasonal changes.
Yes. We believe in transparency. You'll have full access to your ad accounts — we just manage them like experts so you can focus on running your business.
We handle everything: ad account setup, landing page creation, campaign optimization, lead tracking, and monthly reporting. You get a fully managed paid ad strategy tailored for your fence company, without lifting a finger.
You can, but we don't recommend it. Your website and landing pages are where conversions happen. Sending traffic to a weak website is like pouring money into a leaky bucket. Let's fix the bucket first.
Google Paid Ads send traffic straight to your website, where you can showcase your services and guide them through your sales funnel. Local Service Ads skip the website and put your business front and center with a "Google Guaranteed" badge, driving direct calls and messages right from the search results.
Not exactly. You won't choose individual websites or apps, but you will set the rules. Platforms like Google and Meta use your targeting settings (like location, keywords, interests, and behaviors) to place your ads where they'll perform best. We'll set the strategy (with your input) and they do the smart placement. The result? More of the right people seeing your ads at the right time.
Why DotCom
Most agencies are generalists. They'll work with anyone, and they don't understand fencing. We do!
We've spent over a decade working exclusively with fence companies just like yours. We know your services, your seasons, your customers, and your pain points. That means we don't waste your time - we hit the ground running with strategy that's already proven to work in your industry.
We're not guessing. We're not outsourcing. We're not winging it. We're the team behind the top fence companies in the U.S. and Canada — and we're here to help you win.
We create custom websites, manage targeted ad campaigns, and implement ongoing SEO strategies that drive high-quality organic traffic. We use cutting-edge digital strategy to help fence companies rank at the top in AI search results and voice search and stay ahead of the game to tackle whatever new technology comes next. Every part of your digital presence is designed to convert visitors into real, paying customers.
Our websites are 100% custom-coded (no templates) and built to dominate search engines, AI search, and so much more. From day one, they launch SEO-ready with conversion-focused content and stunning visuals that showcase your craft. And we don't stop there; each month, we keep your site fresh with new content, graphics, and technology updates that push you higher in the rankings.
Yes! We're a full-service partner. That means no juggling vendors. Your website, SEO, content, and paid ads all work together under one roof, giving you better results with less hassle.
Yep, it's 100% free! No strings, no sales pitch.
Our Digital Health Report is a comprehensive review of your current website and online presence. We look at things like SEO performance, site speed, mobile usability, conversion issues, and how you rank in your market. You'll get real insights, real recommendations, and a clear view of what's working (and what's holding you back). It's the first step in fixing what's broken or leveling up what's working.
We move fast — no endless delays or back-and-forth. Our process is streamlined to get your site up and generate leads quickly without dragging you away from your business.
From the start, our sales team will give you an estimated timeline for your new project. You'll work alongside our project managers to stay updated on the progress of your new website.
Custom Websites
At DotCom, we don't make template websites or need a crash course in your industry. Every website is custom-built for fence companies, packed with stunning graphics, expert content, and advanced features like structured data schema, mobile-first design, lightning-fast performance, and AI search optimization. We don't just build pretty websites; we build digital machines engineered to rank, convert, and outperform your local competitors from day one.
Because looking "okay" isn't enough. If your site is slow, outdated, or not built for SEO and AI-driven search, Google won't rank it, and customers won't find you. We build websites that work under the hood: fast, optimized, and ready for how people (and search engines) actually search today.
More visibility, more calls, and more booked jobs. Our websites aren't just pretty; they're built to convert visitors into leads and leads into customers. For even faster results, our paid ads programs get your services out in front of potential customers, giving you a leg up on your competitors almost immediately.
Absolutely. More than half of your customers will find you on their phone. Every DotCom site is mobile-first — lightning fast, responsive, and designed to turn mobile visitors into calls and contracts.
Our websites are 100% custom-coded (no templates) and built to dominate search engines, AI search, and so much more. From day one, they launch SEO-ready with conversion-focused content and stunning visuals that showcase your craft. And we don't stop there; each month, we keep your site fresh with new content, graphics, and technology updates that push you higher in the rankings.
Yes. In fact, we insist on it. A website isn't a one-and-done project — it needs fresh content, ongoing SEO, and other technical updates to keep ranking. We manage that for you so your site keeps winning year after year with consistent monthly updates.
Yes. We can connect your site with tools fence companies rely on, from quote generators to CRMs to financing platforms. Your site isn't just a marketing tool; it's a business tool.
SEO
Absolutely. Every DotCom website comes with a full-blown SEO strategy built into the bones of your site. We structure pages for search intent, write content that Google (and AI tools) can trust, and layer in schema markup so your business gets found in traditional search, voice search, and AI search results. SEO isn't an add-on. It's the foundation.
Yes, and we stay two steps ahead of how they're doing it. Search has evolved into something more sophisticated and is changing how people find businesses online. Today's buyers are searching on mobile, talking to voice assistants, and asking AI tools like ChatGPT for recommendations. We optimize your site for all of it. That means using structured schema, search intent data, and industry-specific keywords to make sure you show up, whether someone's typing "best fence company near me" into Google or asking AI who to hire.
Most agencies build websites that look good; we build websites that work. Every DotCom site is engineered for performance with faster load times, mobile-first layouts, SEO-rich content, structured schema for Google and AI search, and a clear path to conversion. We don't just launch a site and wish you luck; we build a machine that pulls leads, ranks high, and drives real business growth. That's the difference.
Yes, and we stay ahead of it. AI-driven search is already reshaping how customers find fence companies - from Google's Search Generative Experience to tools like ChatGPT. That means it's no longer enough to just rank in traditional search. We optimize your site so it can be pulled into AI answers, voice searches, and smart results, making sure you show up where customers are looking today and where they'll be searching tomorrow. We excel at keeping you visible while everyone else struggles to catch up.
We cover every part of SEO because it all matters. On-page SEO is about creating optimized content, using the right keywords, and layering in schema markup so your site shows up in search, maps, voice assistants, and AI results. Off-page SEO builds your authority with backlinks and credibility signals that prove you're the trusted choice in your market.
It's a full system designed to win, not a checklist of buzzwords.
SEO isn't instant. Most fence companies start seeing noticeable ranking and traffic improvements within 3-6 months, with growth compounding over time. The key is consistency; every month of smart SEO adds momentum and builds long-term visibility.
Expert Content
Because expertly written content is what helps to sell your services online. It's how Google and AI decide to rank you and how customers decide to trust you. Without great content, your site is just pictures and guesses, and that doesn't convert into jobs.
Most agencies outsource content or write generic fluff, or they have no idea what fencing is even about. We keep it in-house with a dedicated team that knows the fence industry inside and out. The result is sharper, faster, and more effective content that ranks and sells.
We write everything a fence company needs to dominate online: fence material pages, service pages, location pages, blogs, FAQs, team bios, meta titles, and more. Every piece is designed to rank high and turn clicks into calls.
We sure do! We've spent over a decade in the fence industry. We know your services, materials, installation techniques, tools you use, and your customers. That means you don't waste time explaining what a cantilever gate is or how aluminum differs from ornamental steel; we already know.
It will sound like you. We capture your voice and reputation while making sure the content is polished, professional, and optimized to perform. If customers in your neck of the woods call an ornamental steel fence wrought iron, we'll make sure that's how we write about it. No cookie-cutter copy from our team.
Yes. Most of our clients add regular blog posts, new service pages, or updates to keep their sites fresh. Content isn't one-and-done — it's the fuel that keeps your SEO engine running.
We'll review it and make it better. That means rewriting it for SEO, improving readability, and structuring it so that Google, AI, and your customers pay attention.
Custom Graphics
We create custom graphics and high-converting content specifically for your fence company, and it shows. Some of these creative assets (like proprietary graphics and 3D visuals) remain part of our licensed system, but key elements like your domain, logo, and business-specific content are yours. We've fully outlined what assets belong to our clients in our Client Bill of Rights, which is always available to you when working with our team.
Our graphics aren't stock photos or generic clip art. We create custom, realistic 3D models and interactive visuals that showcase your exact fence styles that are EXCLUSIVE to DotCom clients. You won't find graphics like ours at any other marketing agency.
Yes. Wood, vinyl, aluminum, chain link, composite, custom gates - you name it, we can create it. We've designed a huge library of fence graphics including one-of-a-kind 3-D and interactive fence graphics that let customers explore different styles, layouts, fence installation options, and more!
Absolutely. Your brand needs to show up everywhere, not just online. We design custom logos, fence signs, yard signs, postcards, billboards, and other marketing materials that match your brand and grab attention. Whether it's a sign on a jobsite or a mailer hitting a new neighborhood, we make sure your company looks professional, consistent, and built to win leads.
Of course. As you expand your services or add new styles, we can update your visuals to keep your website updated and looking sharp.
Absolutely. When potential customers can see exactly what they're buying, they make decisions faster and with more confidence. Better visuals = higher trust = more jobs closed. Having our exclusive fence graphics on your website also ensures that you're going to stand out over any of the competition in your market. Our fence graphics don't just look good; they build trust and help customers picture your work in their own yard.
The Largest In-House Marketing Team
Serving the Fence Industry
We're 45+ designers, developers, writers, SEO strategists, ad specialists, and client support pros working under one roof.